I love what I do.

I get an early peek at new products, and play a small part in the process of spreading the word to the world about them.

Being among the first to see what’s in development or about to reach the market is part of what I enjoyed about representing technology start-ups back when I had my own PR agency in the dot-com days. I suppose it feeds one’s innate desire to know something the rest of the world doesn’t know yet that keeps us coming back for more.

While most of the products I’ve been around in recent years are much more consumer-focused than years ago, it’s still the innovation behind the way a company solves a specific problem; turns possibilities into reality; or seeing the end result of a designer’s creative vision that gets my attention.

It’s the “why didn’t I think of that” response that I find the most addictive, which perhaps secretly drives me to actually hope I can be “the one to think of it” some day.